Your service or product may be one of those that your client purchases infrequently. A good pro-active marketing campaign will ensure you are in the frame, as and when that potential sale comes to fuition. But will the customer call?
It is widely accepted that infrequent customers are generally uncomfortable speaking to Sales staff, espescially if the product is of a technical nature.
An online product guidance system enables them to understand the product, make selections / designs and consider the basic costs of solutions using your products. In return you collect an email address. Then it’s over to you.