Email Campaign Management

Email Campaigns may be created, to work with the WorkFlow system, consisting of a planned series of emails to be delivered to controlled Groups of Users.

This is ideal for a promotional or PR campaigns. The author may think through the campaign, set it up, with target delivery dates, test it and subsequently monitor its performance.

Emails can be generated with merged data, from any object in the system, such as the contacts User Account record, allowing personalisation of each email message. Emails may be scheduled to run automatically, generating their content from selected items, such as News pages, new documents, new database entries etc. Each Campaign is monitored and its performance assessed against website activity. The campaign may be editied at any point.

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